The Rise of Video Marketing
Video websites, such as YouTube, have had an important role in establishing businesses and personal brands, but since the rise of social media, uploading your video on more popular social media sites will give your brand more exposure.
Facebook, for example, is of one of the more popular social media sites that allows video to be directly uploaded. Uploading a video to the site will allow your brand to live on the web, thus being more accessible to your community. This accessibility of video through these apps allows for higher probability rates of the public exposed to your brand.
Recently, Facebook created a way to upload live videos to your page. Businesses are using this to share everything from events to contests on their Facebook page. This is a great way to personally connect with your audience. You are able to see who is watching and when they react and comment on your live video.
Realtors are using Facebook live as a way to keep their audiences updated on real estate news. Aside from live videos, businesses are also using video marketing as a way to introduce their company. Video advertisements are very eye catching and is a better way to attract business than using flat images.
For more information check out this article about video marketing "Why Video Marketing is the New Darling of the Marketing World".
"We're operating in a world where one good video can lead to a massive social following."