Less Is More: Minimalism In Design
It is common to believe that the more detail something has the better the work of art it is. Though that is true to an extent and can be applied to certain works, can that ideology be applied to design? Not really. The simpler the design is, the more effective it is. Minimalism is defined as the minimized expression of visual elements which use simple geometric shapes and flat color to convey a message.
According to Tara Hornor in her online article, Examination of Minimalist Design, the most important aspects of design is white space, color, and typography all play an important role in minimalism.
A strong impact can be left by the use of white space. If the amount of negative white space is larger than the object that it surrounds, then the space accentuates the object. It is more efficient to keep your color limit to a minimum when establishing your color choices for your design. Common colors are black, grey, brown, beige, and white. These are great choices when paired with a single accent color. A splash of color among these neutral colors will add for a stronger impact.
San Serif is the most commonly used typography in minimalistic design. Fonts with clean lines and simple strokes are beneficial when choosing type for your brand.
The appeal of minimalism design has grown due to its simplistic aesthetic. A simpler design is visually pleasing compared to a crowded design.
For more information check out this article about minimalism "Minimalist Design: 25 Beautiful Examples and Practical Tips" and "An Examination of Minimalist Design".
"Simplicity is the ultimate sophistication."