Creative Roots Marketing & Design - Marketing With Infographics

Marketing With Infographics

To attract the most clients as a business, it is essential to provide information in a way that everyone can comprehend. How can your business expand its reach to a larger number of people? With over 65% of the population being visual learners (learn from visuals rather than information alone), an excellent way of exposure is the use of infographics.

Infographics are a collection of data presented in visual form. They simplify a complicated issue or information into a more digestible form. Infographics are one of the most effective ways to generate awareness online.

With the expansion of social media, infographics have become the newest trend in marketing and a successful one. Their success is due to their flashy, engaging, visual pleasing graphics and the accessibility of the information.

To create a successful infographic, create a clear call of action that relates to your business. Accentuate the information using illustration with visual puns. These visuals can be created using minimal colors with accent colors that highlight important information. The most important key is to stay consistent with your layout, color, and have fun with it.

For more information check out this article about marketing with infographics "Why Do Infographics Make Great Marketing Tools".

"Information graphics should be aesthetically pleasing but many designers think about aesthetics before they think about structure, about the information itself, about the story the graphic should tell."

Alberto Cairo