Planning Your Approach To Social Media
With so many social media platforms to choose from, it can be overwhelming to develop an internet presence for your company on your own. It is important to have a plan before you start creating accounts. Although most social media platforms are versatile, some function better for certain tasks better than others. Make sure you research all of the platforms you plan to use when planning your approach.
Facebook and Instagram are very versatile, but the content you post on each will vary depending on the type of company. They have both recently created business accounts that make it easier to list information about your company. If your company is selling a product, these are great platforms to use to showcase your product. Instagram is great for imagery, so if you are selling a product you can use it to develop your brand and reach clients. If you are providing a service, these platforms would be better to show off your portfolio.
Google+ is a great platform that will help get your company listed on google. You can create a Google My Business account and list information about your company that will help improve your ranking on google search. You should also post regularly on Google+ in the form of images or blog posts.
If you are providing a service, some other great social media platforms are Yelp and LinkedIn. Make sure that your company is listed on these websites. You can connect with people in your target area and make it easier for your clients to find you. For companies that are selling a product, some other great platforms are Pinterest and YouTube. You can now create a business account on pinterest where you can post images of your products and link to your website. Many real esate agents and other companies are using videos on YouTube to talk about what they are selling. Videos are becoming a popular way to connect with your clients.
It is important to keep up with all your accounts and post regularly. Since keeping up with multiple social media accounts can be very time consuming, many companies hire marketing specialists to do this.
For more information check out these articles about social media "10 Social Media Selling Solutions for Small Businesses" and "How to Build a Social-Media Strategy That Works"
"We don't have a choice on whether we DO social media, the question is how well we DO it."