Enhancing Meaning Through Visual Imagery
The success of your business depends on the impact of your logo and marketing strategy. A good strategy is to use is strong visual imagery. Visuals help people make sense out of the content and direct attention, increasing the possibilities that you brand will be remember.
To make an impact, your logo and imagery must be simple, yet impactful. Words are too difficult and very abstract for the brain to retain, whereas visuals are concrete. Visuals are processed 60,000X faster in the brain than text. This is the brand is recognizable by seeing the visual graphic, even before reading the name of the brand or company.
Visuals help people make sense out of the content and direct attention. The white siren, red bullseye, and golden arches. These visuals are used in the logos of some of the most successful businesses; Starbucks, Target, and McDonalds. Their success rate is due to not only their great products but the rememberability of their design. 90% of all information transmitted to the brain is visual.
This is why choosing an visual to accompany your design is very important, if your visual is overly detailed, it will be more difficult to remember.
For more information check out these articles about visual imagery "Learning Through Visuals", "Studies Confirm the Power of Visuals in eLearning".
"Design is thinking made visual."